Yahoo Merchants - Abandon Ship
Top executives at Yahoo (NASDAQ YHOO) aren’t the only one who have abandoned ship. Over the past year, Yahoo Stores has lost over 30% of its merchant base and of those still around, many Yahoo merchants have seen sizable drops in sales beyond economical shifts.
So what’s next for Yahoo Stores? Rumor has it that Yahoo may sell off its store program to industry giants such as eBay (NASDAQ EBAY) or Amazon (NASDAQ AMZN) as it attempts to refocus its efforts on search, but only time will tell.
As for the foreseeable future, merchants will continue to look for alternatives over fear of the future of Yahoo Stores and unless Yahoo decides to put some much needed cash and resources into the Yahoo Store program, it looks like eBay or Amazon may find itself the proud owner of 70,000 new merchants.
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