No Freebies This Year Says Google

November 26th, 2008 • Related • Filed Under

Cyber Monday less than a week away and as consumers find it harder to break out that credit card, Google (NASDAQ GOOG) is giving consumers a lump of coal this year. To date, Google Checkout has yet to see profitability and while that’s not abnormal for Google services beyond its cash cow, text links, will consumers flock this year to Google Checkout?

The bigger question becomes, can Google really afford to keep its money pit, Google Checkout, open in an effort to compete with PayPal? Arguably yes, Google has the money and resources to fight that fight until the end of day but as Google top executives look for ways to help its freefalling stock price, will it ultimately give up the fight in the person to person payment wars?

It’s really going to come down to one thing, how much can Google really monetize the information powerhouse that is payment services? For my money, not enough to offset the enormous expenditure that is Google Checkout. If it were up to me, they would give it one last shot in the dark this year and really hit hard this holiday season with a never seen before incentive program and only then if it doesn’t work out, close the doors. Let’s hope for once that those at Google reading this post take my advice.

Best of luck guys and gals at the Google Checkout team, if anything, you can say you went down fighting.

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